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Business: Taking a look at current Business Management literature, one can notice that most of the key concepts describing the processes from the level of "team" up to the entire "corporate culture" in one way or another are related to interpersonal respect. Apparently the term seems to denote a characteristic of

interaction, which is more than acceptance but does not reach as far as love. In the workplace, therefore, respect can serve as an explanation for behaviors, such as “walking the extra mile” without the feeling of being exploited. In the same context, as long as they are genuine, managers who treat their subordinates respectfully are very likely to receive respect from them in return. As Kant has said it, it is important to treat everyone “never simply as a means, but always at the same time as an end."

Respect stands for acceptance, appreciation and esteem and can make a corporate culture “bloom” not only, now, in the New Economy but also to sustain it far beyond it. It seems like companies with especially vigorous philosophies are particularly equipped to establish it as a value through their mission

statements. Managers at all levels also play an essential role in this process, because for their employees, their attitudes, personal values and communication styles represent an embodiment of the company’s philosophy. The problem is however, that in modern companies forming and popularizing such value-oriented philosophies, often gives way to short-term oriented action plans, which bring quick financial results at the price of undermining the stability of inter-personal relationships in the company and hence threaten its long-term success. In this respect, the importance of corporate culture cannot be overlooked any more and it is more than ever before necessary for the establishment of a rational, responsible and conscientious management to appear as next task on the strategic white-board of modern companies.