RespectResearchGroup | Dr. Sebastian Zenker

Artikel:

Schnittka, O., Sattler, H., & Zenker, S. (in press): Advanced Brand Concept Maps: a New Approach for Evaluating the Favorability of Brand Association Networks. In: International Journal of Research in Marketing.

Zenker, S., Petersen, S., & Aholt, A. (2012): The Citizen Satisfaction Index (CSI): Evidence for a Four Basic Factor Model in a German Sample. In: Cities, advanced online publication, doi: 10.1016/j.cities.2012.02.006.

Zenker, S., Eggers, F., & Farsky, M. (2012): Putting a Price Tag on Cities: Insights into the Competitive Environment of Places. In: Cities, advanced online publication, doi: 10.1016/j.cities.2012.02.002

Zenker, S. & Seigis, A. (2012): Respect and the City: Resident Participation in Place Marketing. In: Journal of Place Management and Development, 5(1), 20-34.

Zenker, S. & Martin, N. (2011): Measuring Sucess in Place Marketing and Branding. In: Journal of Place Branding and Public Diplomacy, 7(1), 32-41.

Zenker, S. (2011): How to Catch a City? The Concept and Measurement of Place Brands. In: Journal of Place Management and Development, 4(1), 40-52.

van Quaquebeke, N., Zenker, S., & Eckloff, T. (2009): Find out how Much it Means to Me: The Importance of Interpersonal Respect in

Employees’ Work Values and Organizational Work Practices. In: Journal of Business Ethics, 89(3), 423-431.

Zenker, S. & Berg. H. (2009): Standortwechsel: Wann Mitarbeiter mitziehen. In: Personalmagazin, 12/09, 38-39.

Zenker, S. (2009): Who’s Your Target? The Creative Class as a Target Group for Place Branding. In: Journal of Place Management and Development, 2(1), 23-32.

Eggers, F., Farsky, M., & Zenker, S. (2009): Der Preis einer Stadt: Wie viel ein Spreewald im Kampf um Talente Wert ist. In: Planung & Analyse, 1/2009, 49-52.

van Quaquebeke, N., Zenker, S., Eckloff, T., & Giessner, S. R. (2009): Leadership is in the Eye of the Beholder: Cognitive Construction, Recognition, and Interpretation of Leadership. In: Personalführung, 1/2009, 35-41.

Buchbeiträge:

Zenker, S. & Beckmann, S.C. (2012): Place Branding: The Issue of a Narrowed Tourism Perspective. In: R.H. Tsiotsou & R.E. Goldsmith (Eds.). Strategic Marketing in Tourism Services (pp. 63-78). Bingley: Emerald.

Zenker, S. & Gollan, T. (2010): Development and Implementation of the Resident Migration Scale (ReMiS): Measuring Success in Place Marketing. In: E.H. Witte & T. Gollan (Hrsg.): Sozialpsychologie und

Ökonomie (pp. 156-172). Lengerich: Pabst Verlag.

Bücher:

Zenker, S. (1998). AOL für Einsteiger. Hamburg: KnowWare Verlag.

Konferenzbeiträge:

Zenker, S. & Seigis, A. (2012): Respect and the City: Resident Participation in Place Marketing. Paper presented at the Special Edition of the International Place Branding Conference: Roots – Politics – Methods, Utrecht, the Netherlands, 20th–21st January 2011.

Zenker, S. (2011): Place Brand Management: Increasing Place Brand Complexity and Resident-City Identification. Paper presented at the BRANDED SPACES 2011 International Conference and Open Space

on Contemporary Branding, Karlsruhe, Germany, 15th–16th September 2011.

Zenker, S. & Mikael, A. (2011): Perception and Reality: Why you Won’t Find the Essence of a Place in Place Statistics. Paper presented at the Nordic Academy of Management Conference 2011, Stockholm, Sweden, 20th–24th August 2011.

Zenker, S., Erfgen, C., & Sattler, H. (2011): Vampires Return: How Celebrity Endorsers Suck the Recall From the Brand. Paper presented at the 40th European Marketing Academy Conference, Ljubljana, Slovenia, 24th–27th May 2011.

Zenker, S. & Beckmann, S.C. (2011): Brand Perception and Brand

complexity: A Place Branding Perspective. Paper presented at the 7th International Colloquium – Academy of Marketing: Brand, Identity and Reputation SIG, Oxford, United Kingdom, 5th-7th April 2011.

Braun, E. & Zenker, S. (2011): "We got Places all Over the Place" - A Conceptual Framework for Place Brand Management Strategies. Paper presented at the 2nd International Place Branding Conference "Branding Cities: The Search for Place Identity", Bogota, Colombia, 20th-22nd January 2011.

Zenker, S. (2011): How to Catch a City? The Concept and Measurement of Place Brands. Paper presented at the 2nd International Place Branding Conference "Branding Cities: The

Search for Place Identity", Bogota, Colombia, 20th-22nd January 2011.

Kavaratzis, M., Braun, E., & Zenker, S. (2010): My City - My Brand: The Role of Residents in Place Branding. Paper presented at the 50th European Regional Science Association Congress, Joenkoeping, Sweden, 19th-23rd August 2010.

Braun, E., & Zenker, S. (2010): Towards an Integrated Approach for Place Brand Management. Paper presented at the 50th European Regional Science Association Congress, Joenkoeping, Sweden, 19th-23rd August 2010.

Zenker, S., & Petersen, S. (2010): Resident-City Identification:

Translating the Customer Relationship Management Approach into Place Marketing Theory. Paper presented at the 50th European Regional Science Association Congress, Joenkoeping, Sweden, 19th-23rd August 2010.

Schnittka, O., Zenker, S., & Sattler, H. (2010): What’s a Good Map? A Validation and Enhancement of the Brand Concept Map Approach. Paper presented at the 32nd INFORMS Marketing Science Conference, Cologne, Germany, 17th-19th June 2010.

Zenker, S., & Braun, E. (2010): Branding a City – A Conceptual Approach for Place Branding and Place Brand Management. Paper presented at the 39th European Marketing Academy Conference, Copenhagen, Denmark, 1st-4th June 2010.

Erfgen, C., Zenker, S., Schulze, C., & Sattler, H. (2010): Hunting Vampires: Do Celebrity Endorsers Suck the Recall From the Brand? Paper presented at the 39th European Marketing Academy Conference, Copenhagen, Denmark, 1st-4th June 2010.

Zenker, S., Knubben, E., & Beckmann, S.C. (2010): Your City, My City, Their City, Our City - Different Perceptions of a Place Brand by Diverse Target Groups. Paper presented at the 6th International Conference Thought Leaders in Brand Management, Lugano, Switzerland, 18th-20th April 2010.

Zenker, S. (2009): Brand Image Effects of Flagship Projects for Place Brands. Presentation at the 5th International Colloquium – Academy of Marketing: Brand, Identity and Reputation SIG, Cambridge,

United Kingdom, 1st-3rd September 2009.

Zenker, S., Eggers, F., & Farsky, M. (2009): Putting a Price Tag on Cities. Presentation at the 38th European Marketing Academy Conference, Nantes, France, 26th-29th May 2009.

Zenker, S., Gollan, T., & van Quaquebeke, N. (2009): Place Marketing: How the War for Talent is Won With Values. Poster presented at the 14th European Congress of Work and Organizational Psychology, Santiago de Compostela, Spain, 13th-16th May 2009.

Zenker, S., Gollan, T., & van Quaquebeke, N. (2009): Ökonomisches Wachstum durch Werte & Worte: Wie Städte mit wertebasiertem Marketing die kreativen Köpfe anziehen können. Speech at the 25th

Hamburger Symposium for Methods of Social Psychology, Hamburg, GER, 16th-17th January 2009.

Zenker, S. & Aholt, A. (2008): Who’s Your Target? Profiling of Target Groups in City Branding. Speech at the International Conference of Marketing Cities: Place Branding in Perspective, Berlin, GER, 4th-6th December 2008.

Zenker, S., Petersen, S., van Quaquebeke, N., & Eckloff, T. (2007). Produktdesign ethischer Aus- und Weiterbildung. Wonach sich die Wirtschaft sehnt und was Trainings bisher bieten. Poster presented at the 11th Tagung der Fachgruppe Sozialpsychologie, Freiburg, GER, 17th – 19th September 2007.

Zenker, S., & van Quaquebeke, N. (2006). Die Relevanz von Arbeitswerten in der Erwartung und der Praxis von Angestellten in verschiedenen Branchen für ihre Arbeitszufriedenheit. Poster presented at the 45th Kongress der Deutschen Gesellschaft für Psychologie, Nürnberg, GER, 17th – 21st September 2006.

...zurück >>